Built in Zoho Creator and embedded in CRM as a Web Tab: role-based analytics, AI-driven daily messages, revenue targets, and automated achievement tracking — a CRM that adapts to whoever logs in.

Ufunded wanted to reward members with real products, but had no way to run it — no catalogue, no balance checks, and no record of who redeemed what. Every request meant someone manually confirming a points balance, then chasing the shipping address over email.
Built USHOP — a points-based redemption storefront in Zoho Creator, embedded straight into the U HUB CRM as a Web Tab so staff never leave the CRM. Members browse a seven-category catalogue and redeem against their live U Coin balance; the client adds and prices products themselves through an admin form, with no developer in the loop.

Seven-category catalogue — kitchen, watches, fashion, fitness, electronics, home and experiences — maintained entirely by the client
Redemptions validate against the member’s live balance before deducting, so points can never go negative
Every redemption captures full shipping details and writes back to the CRM for fulfilment
Runs inside Zoho CRM as an embedded Web Tab, alongside Leads, Deals and Analytics